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3 Ways CPG Brands Can Use Influencers to Boost Their Marketing Strategies

August 3, 2018

Via: Adweek

The evolution of consumer behavior has accelerated dramatically over the last decade, and targeting consumers has become harder than a game of cat and mouse for many marketers. Shifting preferences, technological advancements and the rise of social influence have throttled major CPG brands’ dominance and left new market share ripe for the taking.

Simultaneously, many CPG brands are shifting their budgets toward digital, with marketers projected to spend nearly $100 billion on digital ads in 2018.

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