Often nonprofit marketers look to top commercial companies for best practices in branding. But it’s worth twisting this practice around to see what commercial businesses can learn from organizations who are less concerned with financial gain and are more focused on doing good. And there are many reasons to work toward the greater good in big business. It’s boosts morale, builds respect and a good reputation, it provides networking and publicity opportunities and in return you are positively contributing to society.
Here are three key lessons from strong nonprofit branding that could help for-profit brands connect with consumers’ hearts and their wallets.