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Category: Television


Media, Television

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018

December 15, 2017

Via: Adweek

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news organizations turning to the same platforms as each other; it’s difficult to differentiate and therefore stand-out. […]


Media, Television

iSpot.tv launches attention-getting analytics for TV ads

December 12, 2017

Via: Marketing Land

iSpot.tv monitors TV ads, getting regular data streams from software on 10 million Vizio TVs. The Bellevue, Washington-based company is now taking its ad monitoring a step further by releasing three analytics products to measure viewers’ attention when ads are shown. […]


Media, Television

Stop the Insanity: Why TV Audience Targeting Matters Right Now

December 8, 2017

Via: Ad Age

It’s often said the definition of insanity is doing the same thing over and over again, but expecting a different result. In that context, I would argue that the media business is fairly insane right now. Many examples support this […]


Media, Television

AI, Deep Learning Enhances Analytics For TV

December 7, 2017

Via: Media Post

The convergence of broadcast television and internet-delivered content services has become a reality — one that soon will be cemented by the media industry’s embrace of ATSC 3.0. In this cross-media environment, broadcast stations face many challenges, a mix of […]


Media, Television

Google Makes TV Ad Buys Smarter — Programmatically

December 5, 2017

Via: Media Post

Google has developed technology that makes TV ad breaks even smarter. The TV Made Smarter platform — integrated into DoubleClick for Publishers — now powers dynamic ad insertions with help from programmatic and automation. TV Made Smarter with DoubleClick is […]


Media, Television

Are TV Stations Losing Their Advertising Relevance?

November 15, 2017

Via: Media Post

No one wants to hear that local TV advertising is losing its “relevance.” But Frank Friedman, president of local investment at Publicis Media, who made that remark at a TV industry event, believes this is important information — now and for the […]


Media, Television

As Cord Cutting Accelerates, U.S. TV Ad Spending Is Expected to Fall

September 13, 2017

Via: Adweek

U.S. TV viewers are cutting the cord even faster than anticipated, according to eMarketer, which is reducing its estimates for U.S. TV ad spending. This year, U.S. TV ad spending, which includes live TV and video on demand, will be […]


Media, Television

T-Mobile Announces ‘Netflix On Us’ Partnership

September 7, 2017

Via: Media Post

It’s nearly autumn, and that generally means it’s time for another “Uncarrier” announcement from T-Mobile. In its latest move, the wireless carrier is linking with Netflix, offering to provide the streaming service’s basic subscription at no extra cost for those […]


Media, Television

Comcast Says Marketers Can Make TV Ad Buys With Blockchain Tech

June 30, 2017

Via: Ad Age

Comcast Advanced Advertising Group announced a new platform at Cannes on Tuesday that will allow marketers to make ad buys in local broadcast and streaming TV using blockchain technology. The platform will allow marketers to anonymously match their data sets […]


Media, Television

Video Ads Now Half Of App Marketer Spend

June 23, 2017

Via: Media Post

Video ads now account for 50% of all app install marketer spend, according to AdColony’s latest App Install Marketing Survey. “Video is huge for app install marketers,” a company representative said Wednesday. Full-screen video ads accounted for a full 25% […]