Category: Television

Digital Media & Mobile, Industries, Media, Other, Television

NBC Gains 12% More OOH Viewers From Super Bowl

February 9, 2018

Via: Media Post - Mobile Marketing

When adding in viewers watching at Super Bowl parties — as well as all digital viewing — NBC says the big game posted 118.2 million viewers. A new metric from Nielsen, which began last year, focuses on out-of-home viewing. Preliminarily […]

Digital Media & Mobile, Media, Television

TV May Affect the Brain, But Influencer Marketing Affects the Heart

January 26, 2018

Via: Adweek

Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators— the talented individuals who […]

Media, Television

Fox May Buy More TV Stations

January 11, 2018

Via: Media Post

After announcing a deal to sell about half its TV and entertainment assets to Walt Disney, a report now says 21st Century Fox is mulling a deal to buy more TV stations. Fox is looking to purchase 10 TV stations […]

Media, Television

TV Could Be Ideal Platform For Consumer Buying

January 9, 2018

Via: Media Post

A study says consumers would buy products in real-time through their TV sets, if this was available. According to Connekt, an AI-advertising tech company, its survey says 76% of consumers would shop through their TVs in real-time if it were an […]

Media, Television

TV Network-Specific App Usage Grows Slowly

January 4, 2018

Via: Media Post

While the use of specific TV network apps is rising, the majority of TV viewers still don’t have them on their devices. A TiVo study says 72.8% of users don’t have TV apps for individual networks on their smartphones or […]

Media, Television launches attention-getting analytics for TV ads

December 29, 2017

Via: Marketing Land monitors TV ads, getting regular data streams from software on 10 million Vizio TVs. The Bellevue, Washington-based company is now taking its ad monitoring a step further by releasing three analytics products to measure viewers’ attention when ads are shown. […]

Media, Television

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018

December 28, 2017

Via: Adweek

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news organizations turning to the same platforms as each other; it’s difficult to differentiate and therefore stand-out. […]

Media, Television

Stop the Insanity: Why TV Audience Targeting Matters Right Now

December 8, 2017

Via: Ad Age

It’s often said the definition of insanity is doing the same thing over and over again, but expecting a different result. In that context, I would argue that the media business is fairly insane right now. Many examples support this […]

Media, Television

AI, Deep Learning Enhances Analytics For TV

December 7, 2017

Via: Media Post

The convergence of broadcast television and internet-delivered content services has become a reality — one that soon will be cemented by the media industry’s embrace of ATSC 3.0. In this cross-media environment, broadcast stations face many challenges, a mix of […]

Media, Television

Google Makes TV Ad Buys Smarter — Programmatically

December 5, 2017

Via: Media Post

Google has developed technology that makes TV ad breaks even smarter. The TV Made Smarter platform — integrated into DoubleClick for Publishers — now powers dynamic ad insertions with help from programmatic and automation. TV Made Smarter with DoubleClick is […]