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Category: Television


Media, Television

Google Makes TV Ad Buys Smarter — Programmatically

October 20, 2017

Via: Media Post

Google has developed technology that makes TV ad breaks even smarter. The TV Made Smarter platform — integrated into DoubleClick for Publishers — now powers dynamic ad insertions with help from programmatic and automation. TV Made Smarter with DoubleClick is […]


Media, Television

Are TV Stations Losing Their Advertising Relevance?

October 20, 2017

Via: Media Post

No one wants to hear that local TV advertising is losing its “relevance.” But Frank Friedman, president of local investment at Publicis Media, who made that remark at a TV industry event, believes this is important information — now and for the […]


Media, Television

Stop the Insanity: Why TV Audience Targeting Matters Right Now

October 16, 2017

Via: Ad Age

It’s often said the definition of insanity is doing the same thing over and over again, but expecting a different result. In that context, I would argue that the media business is fairly insane right now. Many examples support this […]


Media, Television

iSpot.tv launches attention-getting analytics for TV ads

October 6, 2017

Via: Marketing Land

iSpot.tv monitors TV ads, getting regular data streams from software on 10 million Vizio TVs. The Bellevue, Washington-based company is now taking its ad monitoring a step further by releasing three analytics products to measure viewers’ attention when ads are shown. […]


Media, Television

As Cord Cutting Accelerates, U.S. TV Ad Spending Is Expected to Fall

September 13, 2017

Via: Adweek

U.S. TV viewers are cutting the cord even faster than anticipated, according to eMarketer, which is reducing its estimates for U.S. TV ad spending. This year, U.S. TV ad spending, which includes live TV and video on demand, will be […]


Media, Television

T-Mobile Announces ‘Netflix On Us’ Partnership

September 7, 2017

Via: Media Post

It’s nearly autumn, and that generally means it’s time for another “Uncarrier” announcement from T-Mobile. In its latest move, the wireless carrier is linking with Netflix, offering to provide the streaming service’s basic subscription at no extra cost for those […]


Media, Television

Comcast Says Marketers Can Make TV Ad Buys With Blockchain Tech

June 30, 2017

Via: Ad Age

Comcast Advanced Advertising Group announced a new platform at Cannes on Tuesday that will allow marketers to make ad buys in local broadcast and streaming TV using blockchain technology. The platform will allow marketers to anonymously match their data sets […]


Media, Television

Video Ads Now Half Of App Marketer Spend

June 23, 2017

Via: Media Post

Video ads now account for 50% of all app install marketer spend, according to AdColony’s latest App Install Marketing Survey. “Video is huge for app install marketers,” a company representative said Wednesday. Full-screen video ads accounted for a full 25% […]


Media, Television

The 5 Defining Trends of This Year’s Broadcast Upfronts

May 22, 2017

Via: Adweek

During the annual broadcast upfronts last week, most of the networks picked up right where they left off last year: reasserting their dominance by repeatedly pummeling digital advertising, especially in light of advertisers’ renewed concerns about online placement in offensive […]


Media, Television

Regional Sports Networks Gain Favor Among TV Marketers

April 26, 2017

Via: Media Post

Regional sports TV networks maintain their popularity with advertisers — and viewers.Heading into the new Major League Baseball season, Kannan Venkateshwar, media analyst of Barclays Research, says advertising sellout levels were at 80% prior to opening day. The cost per […]