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Category: Television


Digital Media & Mobile, Media, Television

VAB Launches Ad Campaign Promoting TV Commercials For Digital Startups

May 23, 2018

Via: Media Post

The Video Advertising Bureau is launching a video marketing campaign with a twist. While the ad campaign is meant to promote TV advertising (the tagline is “Television. Be Known.”), it is specifically highlighting efforts by companies that are digital disruptors, […]


Media, Television

Digital Giants Loom Large During Upfronts Week

May 15, 2018

Via: Media Post

As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs at technology giants like Google and Facebook. Or as NBCUniversal […]


Media, Television

Watch Your Video Ad Engagement Soar: 5 Tips for Marketers

May 9, 2018

Via: Adweek

Cisco expects video to represent 80 percent of all internet traffic by 2019. Not only that: 64 percent of users are more likely to buy a product online after watching a video, according to comScore. Video growth is driven by […]


Media, Television

Is Google A Threat To TV Stations?

May 8, 2018

Via: Media Post

Google local media revenue — search and local advertising on YouTube — is now at $19 billion, according to BIA Advisory Services. For those scoring at home, that is virtually the same number that collectively, local TV stations pulled in […]


Media, Television

The Future of TV Is Connected—and Unbelievably Personal

May 4, 2018

Via: Adweek

The Domino’s drone has just whirred into the night, leaving me a steaming-hot pepperoni and jalapeño pizza. Nest has chilled the air to a perfect 67 degrees with 41 percent humidity, filling my living room with a hint of pine, […]


Media, Television

What Will TV Advertising Look Like In 10 Years?

May 3, 2018

Via: Media Post

It’s 2028 and no one remembers the uproar surrounding Cambridge Analytica (CA) and Facebook anymore. The latter’s market cap returned to its prior level after a short time. A lot of people made enormous sums of money back in 2018 […]


Media, Television

Discovery Highlights OTT Offerings As Scripps Brands Folded In

April 17, 2018

Via: Media Post

As consumers shift more of their viewership to streaming video, content companies are being forced to adapt accordingly. Discovery Inc., which owns the suite of channels previously owned by Discovery Communications and Scripps Networks Interactive, is no exception. Compared to […]


Digital Media & Mobile, Industries, Media, Other, Television

NBC Gains 12% More OOH Viewers From Super Bowl

February 9, 2018

Via: Media Post - Mobile Marketing

When adding in viewers watching at Super Bowl parties — as well as all digital viewing — NBC says the big game posted 118.2 million viewers. A new metric from Nielsen, which began last year, focuses on out-of-home viewing. Preliminarily […]


Digital Media & Mobile, Media, Television

TV May Affect the Brain, But Influencer Marketing Affects the Heart

January 26, 2018

Via: Adweek

Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators— the talented individuals who […]


Media, Television

Fox May Buy More TV Stations

January 11, 2018

Via: Media Post

After announcing a deal to sell about half its TV and entertainment assets to Walt Disney, a report now says 21st Century Fox is mulling a deal to buy more TV stations. Fox is looking to purchase 10 TV stations […]