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Category: Television


Media, Television

A simplified, unified TV industry will help marketers win

July 17, 2018

Via: Ad Age

TV’s evolution is accelerating with a flurry of M&A activity in the marketplace. Disney and Comcast are pursuing 21st Century Fox in an effort to add a wealth of content to their already potent arsenals; IPG is acquiring Acxiom Marketing […]


Media, Television

TV Advertising’s Future Will Focus On What We Actually DO With Data

July 13, 2018

Via: Media Post

Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who has worked at the center of […]


Media, Television

Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers

June 25, 2018

Via: Marketing Land

Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out […]


Media, Television

The future of TV advertising in today’s digital world

June 25, 2018

Via: Marketing Land

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back […]


Media, Television

Some Inconvenient Truths About TV As An Ad Medium

June 22, 2018

Via: Media Post

At what must the height of irony, we learn this week that Facebook has been spending heavily on TV to win back trust following disclosures about a rash of negative issues. Facebook has been averaging $1 million per day since […]


Media, Television

Should TV Content Owners Fear Fair Use?

June 15, 2018

Via: Adweek

When it comes to copyright laws, there is a grey area that many companies find confusing to navigate. “Fair use” in its most general sense is a copyright law intended to determine when unauthorized use of content infringes on the […]


Digital Media & Mobile, Media, Television

Placed launches TV screen-to-store offline attribution

June 14, 2018

Via: Marketing Land

Location analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed Attribution” suite. The new product involves a partnership with Inscape (owned by Vizio) and Kantar. Last year, Vizio agreed to pay a […]


Digital Media & Mobile, Media, Television

What AT&T-Time Warner decision means for advertising

June 13, 2018

Via: Ad Age

AT&T is a sleeping giant in the ad world. Now, with the Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. For the last year, the telecommunications company has been building a […]


Media, Television

TV Industry Tracks Toward Ad-Free Subscription Services

June 6, 2018

Via: Media Post

Madison & Vine is still one of the busiest intersections in marketing, but navigating it has become dramatically more complicated. During its glory days, almost two decades ago, when Mark Burnett was scoring tremendous deals with his reality TV franchises, […]


Media, Television

TV Advertising Has A Marketing Problem

June 4, 2018

Via: Media Post

If you follow the trade publications in our industry today, you know that TV is dead in the U.S. Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control, let […]