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Category: Print Media


Media, Print Media

5 Reasons Your Startup Isn’t Getting the PR You Need

December 6, 2017

Via: Entrepreneur

Getting press coverage for your startup has become increasingly difficult. With an average of 550,000 new businesses starting each month, you’re facing some serious competition to gain traction with your audience. If you don’t take the right approach to PR, you’ll see […]


Media, Print Media

Does Branded Content Really Work?

May 18, 2017

Via: Media Post

That’s the question on the minds of most marketers that have employed some form of branded content, whether it’s in-feed native advertising or another format. And new research by Polar and Ipsos Connect delves into the effectiveness of branded content, […]


Digital Media & Mobile, Media, Print Media

Time Inc. Is Taking Bids From Potential Buyers

March 1, 2017

Via: Adweek

Is Time Inc. for sale? Maybe. In a move first reported yesterday by Bloomberg’s Alex Sherman, Time Inc. has asked for bids from potential buyers. The informal deadline for offers is next week, and five groups are already showing interest. […]


Media, Print Media

Strongest Out-Of-Home Media Since 2007

January 19, 2017

Via: Media Post

According to the PQ Media just-released Global Out-of-Home Media Forecast 2017, consumer time spent with all forms of out-of-home (OOH) media grew for the third consecutive year at a solid 1.5% rate, driven by a rebound in cinema advertising and […]


Media, Print Media

New York’s Stellar Coverage of the Craziest Election in History Makes It Magazine of the Year

November 28, 2016

Via: Adweek

longest presidential campaign any of us can remember—with one of the most shocking outcomes, at least to the media—not only dominated our consciousness and conversation in 2016, it also had magazines producing some of their best work ever. New York […]


Media, Print Media

Jeff Bezos Isn’t Convinced That the Washington Post Can Survive on Payment Services

November 10, 2016

Via: Adweek

Jeff Bezos, Amazon chief and owner of the Washington Post, isn’t sure that services like paywalls and tiered subscriptions can work for publishers. During a wide-ranging panel at Vanity Fair’s New Establishment Summit, Bezos talked about how he works with […]


Media, Print Media

The Story Behind These Very Strange Anti-Trump Ads That Popped Up in NYC Today

October 27, 2016

Via: Adweek

Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee’s clever billboards to Wieden + Kennedy’s baloney-fixated food truck. Now, we can add an unpaid guerrilla campaign to that list, as some strikingly weird Donald-bashing […]


Media, Print Media

Time Inc. Names New President of Brands, CCO to Drive ‘Historic Transformation’

July 13, 2016

Via: Adweek

Rich Battista’s rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company’s storied titles. Battista joined Time in April 2015 […]


Media, Print Media

Why This Agency Created an Ad-Free, Niche Cooking Magazine

July 9, 2016

Via: Adweek

A new magazine hit newsstands this week—a niche cooking magazine called Sous-Vide—and the team behind it might surprise you. While the concept for the magazine came from company Cuisine Solutions, 95 percent of the content created for it was composed […]