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Category: Print Media


Advertising & Branding, Digital Media & Mobile, Media, Print Media

Spotify Creative Shares How the Brand Came Up With Its Latest Witty Work

May 16, 2018

Via: Adweek

Yesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand’s free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some inspiring music choices and another round of brilliant, witty out-of-home marketing, all […]


Media, Print Media

McDonald’s Turned 8 Popular Menu Items Into Weather Icons for These Real-Time Billboards

April 25, 2018

Via: Adweek

Out-of-home work is having a moment right now, and McDonald’s it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its famous menu items. Now McDonald’s has a […]


Media, Print Media

2017 Media Ad Spend Flat For Publishers

February 2, 2018

Via: Media Post

A new report from media ad sales platform Matrix Solutions reveals that media ad spend was flat for publishers in 2017. Excluding political ad spend, ad spend in 2017 was nearly flat, with less than a 2% decrease from 2016, […]


Media, Print Media

5 Reasons Your Startup Isn’t Getting the PR You Need

December 6, 2017

Via: Entrepreneur

Getting press coverage for your startup has become increasingly difficult. With an average of 550,000 new businesses starting each month, you’re facing some serious competition to gain traction with your audience. If you don’t take the right approach to PR, you’ll see […]


Media, Print Media

Does Branded Content Really Work?

May 18, 2017

Via: Media Post

That’s the question on the minds of most marketers that have employed some form of branded content, whether it’s in-feed native advertising or another format. And new research by Polar and Ipsos Connect delves into the effectiveness of branded content, […]


Digital Media & Mobile, Media, Print Media

Time Inc. Is Taking Bids From Potential Buyers

March 1, 2017

Via: Adweek

Is Time Inc. for sale? Maybe. In a move first reported yesterday by Bloomberg’s Alex Sherman, Time Inc. has asked for bids from potential buyers. The informal deadline for offers is next week, and five groups are already showing interest. […]


Media, Print Media

Strongest Out-Of-Home Media Since 2007

January 19, 2017

Via: Media Post

According to the PQ Media just-released Global Out-of-Home Media Forecast 2017, consumer time spent with all forms of out-of-home (OOH) media grew for the third consecutive year at a solid 1.5% rate, driven by a rebound in cinema advertising and […]


Media, Print Media

New York’s Stellar Coverage of the Craziest Election in History Makes It Magazine of the Year

November 28, 2016

Via: Adweek

longest presidential campaign any of us can remember—with one of the most shocking outcomes, at least to the media—not only dominated our consciousness and conversation in 2016, it also had magazines producing some of their best work ever. New York […]


Media, Print Media

Jeff Bezos Isn’t Convinced That the Washington Post Can Survive on Payment Services

November 10, 2016

Via: Adweek

Jeff Bezos, Amazon chief and owner of the Washington Post, isn’t sure that services like paywalls and tiered subscriptions can work for publishers. During a wide-ranging panel at Vanity Fair’s New Establishment Summit, Bezos talked about how he works with […]


Media, Print Media

The Story Behind These Very Strange Anti-Trump Ads That Popped Up in NYC Today

October 27, 2016

Via: Adweek

Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee’s clever billboards to Wieden + Kennedy’s baloney-fixated food truck. Now, we can add an unpaid guerrilla campaign to that list, as some strikingly weird Donald-bashing […]