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Category: Digital Media & Mobile


Digital Media & Mobile, Media

2017: The year in social media

December 18, 2017

Via: Marketing Land

Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding Facebook’s and Twitter’s roles in Russian entities’ efforts to use their ad platforms to subvert the 2016 US presidential election followed them […]


Digital Media & Mobile, Media

18 Bullish Stats About the State of U.S. Advertising

December 14, 2017

Via: Adweek

With so much existential debate around the future of agencies, the impact of automation and prophecies about the end of advertising as we know it, one can be forgiven for feeling that the industry is in a dark place. And, […]


Digital Media & Mobile, Media

When Should You Gate Your Content? 3 Questions to Help You Decide

December 13, 2017

Via: Aberdeen Essentials

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Though perhaps obnoxious, it’s perfectly understandable given that lead generation has […]


Digital Media & Mobile, Media

These 8 New Digital Stats Show Social Networks’ Growing Pains as the Industry Booms

December 11, 2017

Via: Adweek

The digital ad industry is both maturing (social networks are exploding) and experiencing growing pains (viewability issues and brand safety problems) like never before. This week’s version of Adweek’s intriguing digital marketing stats seemingly work together to underscore that reality […]


Digital Media & Mobile, Media

What Facebook and Instagram Synergy Means for Influencer Marketing

December 8, 2017

Via: Adweek

Facebook recently made some big moves to bridge the gap between its user bases on Facebook and Instagram. Things like allowing Instagram Stories to be posted to Facebook and Facebook Canvas being used in ads for Instagram Stories are just a few ways that […]


Digital Media & Mobile, Media

The Best Places to Distribute Your Online Video Content

December 5, 2017

Via: Entrepreneur

There was a time when you needed to get on a major network or newspaper to increase awareness of your brand. Now, with so many alternative outlets for your content — Facebook, Instagram, YouTube, etc. — those traditional networks mostly […]


Digital Media & Mobile, Media

LinkedIn launches autoplay mobile video ads

December 4, 2017

Via: Marketing Land

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay and appear […]


Digital Media & Mobile, Media

YouTube Expands Into More Markets – WIll Price Competition Follow?

September 18, 2017

Via: Media Post

In late July YouTube, already the 800-lb. gorilla in video, raised its ambitions even more by offering its YouTube TV streaming service in another 10 U.S. markets. That makes a total of 15 YouTube TV markets. YouTube said consumers will […]


Digital Media & Mobile, Media, Retail

Go! Mobile

September 18, 2017

Via: Media Post

The dawn of mobile-first reality is upon us, but is your brand prepared for the new world, says a new report from Emarsys.  If you’re an e-commerce business, this might be the most important question you must answer in the […]


Digital Media & Mobile, Media

Here Are 20 LinkedIn Do’s and Don’ts From Digital Marketing Pros

September 14, 2017

Via: Adweek

A couple weeks ago, I asked my 2,500-plus LinkedIn connections for do’s, don’ts and other tips about successfully using that social networking platform, which has achieved an impressive return to prominence in recent months. Dozens of suggestions flew in as […]