Category: Digital Media & Mobile

Digital Media & Mobile, Media

Pixability Launches Video-Focused Self-Serve Ad Platform

March 16, 2018

Via: Media Post

Pixability, a video advertising software company, has launched a self-service video ad buying platform focused on YouTube, Facebook and Instagram. The new platform allows marketers or agencies to plan, buy and target specific audiences through a unified dashboard. The company […]

Digital Media & Mobile, Media

4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them

February 22, 2018

Via: Adweek

Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that […]

Digital Media & Mobile, Media

Facebook’s fight against spam and clickbait and what it means for advertisers

February 14, 2018

Via: Marketing Land

Facebook has overhauled its News Feed algorithm in response to critics — including advertisers — questioning the quality of the environment. Contributor Justin Freid explains how marketers should shift their strategies in response. It is no secret Facebook has made […]

Digital Media & Mobile, Media

Snapchat opens its advertising API to everyone

February 13, 2018

Via: Marketing Land

More than a year after Snapchat’s parent company Snap officially launched its advertising API for approved developers to build software to programmatically buy ads on Snapchat, the company is opening up the automated ad-buying toolkit to all advertisers, agencies and […]

Digital Media & Mobile, Industries, Media, Other, Television

NBC Gains 12% More OOH Viewers From Super Bowl

February 9, 2018

Via: Media Post - Mobile Marketing

When adding in viewers watching at Super Bowl parties — as well as all digital viewing — NBC says the big game posted 118.2 million viewers. A new metric from Nielsen, which began last year, focuses on out-of-home viewing. Preliminarily […]

Business and Industrial, Digital Media & Mobile, Industries, Media

15 Mistakes Startups Make on Social Media That Yours Can Easily Sidestep

February 8, 2018

Via: Entrepreneur

If you’re a new business owner, you likely know all too well that establishing a strong social media presence is a must. Like any marketing tool, however, social media is useful only when it’s used effectively. Just posting a cute […]

Digital Media & Mobile, Media

Olympic Trials: Snapchat Will Test the Power of Live Video at NBC’s Winter Games

February 7, 2018

Via: Ad Age

NBC’s Olympics will stream live moments on Snapchat, offering a testing ground for the app before it expands live streaming to more networks and events. The limited rollout means only professional broadcasters can turn on the live cameras, not everyday […]

Digital Media & Mobile, Media

Mobile Ads To Soar In 2018, Especially In Local Media

February 2, 2018

Via: Media Post

Thanks to mobile mania, local advertising is on fire. This year, local ads on mobile devices sold by pure-play mobile providers will hit $19 billion, according to a new forecast from BIA/Kelsey. In addition, traditional media players will sell another […]

Digital Media & Mobile, Media

YouTube Is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns

February 1, 2018

Via: Adweek

YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out […]

Digital Media & Mobile, Media, Television

TV May Affect the Brain, But Influencer Marketing Affects the Heart

January 26, 2018

Via: Adweek

Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators— the talented individuals who […]