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Category: Media


Media, Television

Google Makes TV Ad Buys Smarter — Programmatically

October 20, 2017

Via: Media Post

Google has developed technology that makes TV ad breaks even smarter. The TV Made Smarter platform — integrated into DoubleClick for Publishers — now powers dynamic ad insertions with help from programmatic and automation. TV Made Smarter with DoubleClick is […]


Media, Television

Are TV Stations Losing Their Advertising Relevance?

October 20, 2017

Via: Media Post

No one wants to hear that local TV advertising is losing its “relevance.” But Frank Friedman, president of local investment at Publicis Media, who made that remark at a TV industry event, believes this is important information — now and for the […]


Digital Media & Mobile, Media

What Facebook and Instagram Synergy Means for Influencer Marketing

October 16, 2017

Via: Adweek

Facebook recently made some big moves to bridge the gap between its user bases on Facebook and Instagram. Things like allowing Instagram Stories to be posted to Facebook and Facebook Canvas being used in ads for Instagram Stories are just a few ways that […]


Media, Television

Stop the Insanity: Why TV Audience Targeting Matters Right Now

October 16, 2017

Via: Ad Age

It’s often said the definition of insanity is doing the same thing over and over again, but expecting a different result. In that context, I would argue that the media business is fairly insane right now. Many examples support this […]


Digital Media & Mobile, Media

LinkedIn launches autoplay mobile video ads

October 13, 2017

Via: Marketing Land

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay and appear […]


Digital Media & Mobile, Media

These 8 New Digital Stats Show Social Networks’ Growing Pains as the Industry Booms

October 10, 2017

Via: Adweek

The digital ad industry is both maturing (social networks are exploding) and experiencing growing pains (viewability issues and brand safety problems) like never before. This week’s version of Adweek’s intriguing digital marketing stats seemingly work together to underscore that reality […]


Media, Television

iSpot.tv launches attention-getting analytics for TV ads

October 6, 2017

Via: Marketing Land

iSpot.tv monitors TV ads, getting regular data streams from software on 10 million Vizio TVs. The Bellevue, Washington-based company is now taking its ad monitoring a step further by releasing three analytics products to measure viewers’ attention when ads are shown. […]


Digital Media & Mobile, Media

18 Bullish Stats About the State of U.S. Advertising

October 5, 2017

Via: Adweek

With so much existential debate around the future of agencies, the impact of automation and prophecies about the end of advertising as we know it, one can be forgiven for feeling that the industry is in a dark place. And, […]


Digital Media & Mobile, Media

YouTube Expands Into More Markets – WIll Price Competition Follow?

September 18, 2017

Via: Media Post

In late July YouTube, already the 800-lb. gorilla in video, raised its ambitions even more by offering its YouTube TV streaming service in another 10 U.S. markets. That makes a total of 15 YouTube TV markets. YouTube said consumers will […]


Digital Media & Mobile, Media, Retail

Go! Mobile

September 18, 2017

Via: Media Post

The dawn of mobile-first reality is upon us, but is your brand prepared for the new world, says a new report from Emarsys.  If you’re an e-commerce business, this might be the most important question you must answer in the […]