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Category: Media


Digital Media & Mobile, Media

Mobile Ad Fraud Is Surging as Scammers Get Smarter, According to New Report

May 24, 2018

Via: Adweek

Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams […]


Digital Media & Mobile, Media

More Than Half Of Local Businesses Still Lack Mobile Strategy

May 24, 2018

Via: Media Post

When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe even less cleanliness than they’d allow a chain store. Still, no mobile presence is apparently […]


Digital Media & Mobile, Media, Television

VAB Launches Ad Campaign Promoting TV Commercials For Digital Startups

May 23, 2018

Via: Media Post

The Video Advertising Bureau is launching a video marketing campaign with a twist. While the ad campaign is meant to promote TV advertising (the tagline is “Television. Be Known.”), it is specifically highlighting efforts by companies that are digital disruptors, […]


Digital Media & Mobile, Media

Why It’s Primetime for Instagram Stories Ads

May 18, 2018

Via: Adweek

At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- […]


Digital Media & Mobile, Media

GDPR Opens A New, Better Chapter For Digital Marketing

May 17, 2018

Via: Media Post

The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force next week. While often portrayed as a burden for digital advertising, GDPR will in fact be the catalyst for a […]


Advertising & Branding, Digital Media & Mobile, Media, Print Media

Spotify Creative Shares How the Brand Came Up With Its Latest Witty Work

May 16, 2018

Via: Adweek

Yesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand’s free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some inspiring music choices and another round of brilliant, witty out-of-home marketing, all […]


Digital Media & Mobile, Media

Virtual Influencers Lead to Virtual Inauthenticity

May 15, 2018

Via: Adweek

A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are computer-generated-imagery-created influencers who are designed to portray ideal lifestyle—with Vogue dubbing one […]


Media, Television

Digital Giants Loom Large During Upfronts Week

May 15, 2018

Via: Media Post

As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs at technology giants like Google and Facebook. Or as NBCUniversal […]


Digital Media & Mobile, Media

Mobile Ad Fraud Rates Double

May 10, 2018

Via: Media Post

Mobile ad fraud is worse than ever, new research suggests. Compared to 2017, mobile ad fraud rates almost doubled, notes mobile attribution provider Adjust. Throughout the year, Adjust’s fraud prevention technology rejected 7.3% of all paid installs. The fraud rates […]


Media, Television

Watch Your Video Ad Engagement Soar: 5 Tips for Marketers

May 9, 2018

Via: Adweek

Cisco expects video to represent 80 percent of all internet traffic by 2019. Not only that: 64 percent of users are more likely to buy a product online after watching a video, according to comScore. Video growth is driven by […]