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Category: Retail


Industries, Retail

Physical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused

April 18, 2018

Via: Adweek

To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk. Early on, Daft Punk tried to convince the world that they were technology rather than humans. To prove the point, their live […]


Industries, Retail

Pinterest expands shopping ads for retailers

March 29, 2018

Via: Ad Age

Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in […]


Industries, Retail

4 ways to get more out of Bing Ads

February 23, 2018

Via: Marketing Land

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market […]


Digital Media & Mobile, Media, Retail

Go! Mobile

September 18, 2017

Via: Media Post

The dawn of mobile-first reality is upon us, but is your brand prepared for the new world, says a new report from Emarsys.  If you’re an e-commerce business, this might be the most important question you must answer in the […]


Industries, Retail

Focus on these 5 areas to deliver big results in e-commerce SEO

September 1, 2017

Via: Marketing Land

When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going […]


Industries, Retail

How Google Shopping Can Help Retailers Bounce Back

June 8, 2017

Via: Media Post

The bad headlines just keep coming: “Woes deepen at US Department Stores” (Financial Times), reporting tough times at Macy’s, Kohl’s and Dillard’s; “Department Stores Sales Sag” (The Wall Street Journal) on the struggles at Nordstrom and Hudson’s Bay (Saks Fifth Avenue […]


Industries, Retail

Snap-To-Shop Ads Hope To Drive Retail Sales

April 13, 2017

Via: Media Post

Continuing to challenge Facebook’s ad-targeting expertise, Snap is rolling out a new ad product that tracks the relationship between online and offline conversions. Dubbed “Snap to Store,” the new effort is tailored for businesses determined to drive consumers into physical […]


Industries, Retail

35% Of Retailers Increasingly View Amazon As A Threat

April 11, 2017

Via: Media Post

Retailers have a lot to think about. Not only can search engines divert traffic to their Web sites, but 36% view Amazon as more of a threat to them this year, compared to last year. When asked about Alibaba or […]


Industries, Retail

Digital Advertisers Bought More Varieties of Data in 2016

April 6, 2017

Via: Ad Age

There’s an incomprehensible amount of audience data flowing around the digital ad market, and a new report suggests advertisers are investing more money to layer data onto their ad buys. They’re selective about it, though. In 2016, for example, CPG […]


Industries, Retail

5 Ways to Turn Social Users Into Social Shoppers

March 30, 2017

Via: Adweek

Social commerce is a small but growing part of the e-commerce landscape. In recent years, the conversation has evolved from social referrals to in-network, “buy now” push-button purchase solutions. However, buy buttons present technological challenges and don’t really match up with […]