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Category: Retail


Industries, Retail

WeWork Opens a Retail Operation, Highlighting Products Made by Its Members

July 13, 2018

Via: Entrepreneur

WeWork, the coworking space company valued at $21 billion, is not content just providing its members with a place to work, live and even work out. It’s now an incubator of and merchant for entrepreneurs with physical products. WeWork recently […]


Advertising Technology, Industries, Retail

Sales Enablement Tools Are the Keys to Making More Money

July 6, 2018

Via: Entrepreneur

Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle […]


Advertising Technology, Industries, Retail

4 Areas That Would Benefit From a Retail-Centric Strategy

June 28, 2018

Via: Adweek

No two consumers are alike. We know this is true and of critical importance to marketers. Yet when it comes to search, retailers are often still focusing on certain keywords performing well rather than gleaning insights on distinct consumer journeys […]


Industries, Retail

Google announces new features for retail advertisers at SMX Advanced

June 18, 2018

Via: Marketing Land

Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit Chatterjee, who leads product for Google Shopping, at SMX Advanced in Seattle last week. The announcements include features for local selling, price comparisons […]


Industries, Retail

Physical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused

April 18, 2018

Via: Adweek

To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk. Early on, Daft Punk tried to convince the world that they were technology rather than humans. To prove the point, their live […]


Industries, Retail

Pinterest expands shopping ads for retailers

March 29, 2018

Via: Ad Age

Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in […]


Industries, Retail

4 ways to get more out of Bing Ads

February 23, 2018

Via: Marketing Land

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market […]


Digital Media & Mobile, Media, Retail

Go! Mobile

September 18, 2017

Via: Media Post

The dawn of mobile-first reality is upon us, but is your brand prepared for the new world, says a new report from Emarsys.  If you’re an e-commerce business, this might be the most important question you must answer in the […]


Industries, Retail

Focus on these 5 areas to deliver big results in e-commerce SEO

September 1, 2017

Via: Marketing Land

When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going […]


Industries, Retail

How Google Shopping Can Help Retailers Bounce Back

June 8, 2017

Via: Media Post

The bad headlines just keep coming: “Woes deepen at US Department Stores” (Financial Times), reporting tough times at Macy’s, Kohl’s and Dillard’s; “Department Stores Sales Sag” (The Wall Street Journal) on the struggles at Nordstrom and Hudson’s Bay (Saks Fifth Avenue […]