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Category: Retail


Digital Media & Mobile, Media, Retail

Go! Mobile

September 18, 2017

Via: Media Post

The dawn of mobile-first reality is upon us, but is your brand prepared for the new world, says a new report from Emarsys.  If you’re an e-commerce business, this might be the most important question you must answer in the […]


Industries, Retail

Focus on these 5 areas to deliver big results in e-commerce SEO

September 1, 2017

Via: Marketing Land

When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going […]


Industries, Retail

How Google Shopping Can Help Retailers Bounce Back

June 8, 2017

Via: Media Post

The bad headlines just keep coming: “Woes deepen at US Department Stores” (Financial Times), reporting tough times at Macy’s, Kohl’s and Dillard’s; “Department Stores Sales Sag” (The Wall Street Journal) on the struggles at Nordstrom and Hudson’s Bay (Saks Fifth Avenue […]


Industries, Retail

Snap-To-Shop Ads Hope To Drive Retail Sales

April 13, 2017

Via: Media Post

Continuing to challenge Facebook’s ad-targeting expertise, Snap is rolling out a new ad product that tracks the relationship between online and offline conversions. Dubbed “Snap to Store,” the new effort is tailored for businesses determined to drive consumers into physical […]


Industries, Retail

35% Of Retailers Increasingly View Amazon As A Threat

April 11, 2017

Via: Media Post

Retailers have a lot to think about. Not only can search engines divert traffic to their Web sites, but 36% view Amazon as more of a threat to them this year, compared to last year. When asked about Alibaba or […]


Industries, Retail

Digital Advertisers Bought More Varieties of Data in 2016

April 6, 2017

Via: Ad Age

There’s an incomprehensible amount of audience data flowing around the digital ad market, and a new report suggests advertisers are investing more money to layer data onto their ad buys. They’re selective about it, though. In 2016, for example, CPG […]


Industries, Retail

5 Ways to Turn Social Users Into Social Shoppers

March 30, 2017

Via: Adweek

Social commerce is a small but growing part of the e-commerce landscape. In recent years, the conversation has evolved from social referrals to in-network, “buy now” push-button purchase solutions. However, buy buttons present technological challenges and don’t really match up with […]


Industries, Retail

How changes to consumer privacy law might impact marketers and martech

March 28, 2017

Via: Marketing Land

TVs are “spying” on us, and so are sex toys. The Senate also just reversed an Obama-FCC rule that imposed limits on what ISPs and carriers could do with consumer data without consent. The new administration and Republican control of […]


Industries, Retail

Retailers To Improve Email Personalization In 2017

January 31, 2017

Via: Media Post

Nearly half of retail marketers still send email campaigns lacking personalized subject lines, according to a recent study by Yes Lifecycle Marketing. An additional two-thirds of retail marketers fail to personalize email copy, according to the poll of 300 marketers […]


Industries, Retail

How a Millennial Mindset Is Helping This 116-Year-Old Retailer

January 30, 2017

Via: Ad Age

At a store in Vancouver, shoppers can get restaurant recommendations and sightseeing suggestions from a concierge. They can get a party-worthy coiffure, engage in one-on-ones with personal stylists in a private shopping suite, and have purchases delivered downtown. But such […]