Category: Other

Industries, Other

Here’s How Much It Costs to Advertise in This Year’s NBA Finals

June 8, 2018

Via: Adweek

If you’re a sports fan, you’re probably aware that Kevin Durant had an extraordinary performance Wednesday night in leading the Golden State Warriors to an impressive victory over the LeBron James-led Cleveland Cavaliers and a 3-0 lead in the 2018 […]

Industries, Other

Publicis Media Sport and Entertainment Names New Leadership

May 2, 2018

Via: Adweek

Publicis Media has appointed Ben Cronin as global head of its dedicated sports marketing and entertainment offering, Publicis Media Sport and Entertainment (PMSE). Cronin replaces Robin Clarke in the role, who is leaving to pursue an unspecified opportunity outside of […]

Digital Media & Mobile, Industries, Media, Other

How Social Media Is Being Used to Sell Real Estate

April 20, 2018

Via: Adweek

Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find […]

Digital Media & Mobile, Industries, Media, Other, Television

NBC Gains 12% More OOH Viewers From Super Bowl

February 9, 2018

Via: Media Post - Mobile Marketing

When adding in viewers watching at Super Bowl parties — as well as all digital viewing — NBC says the big game posted 118.2 million viewers. A new metric from Nielsen, which began last year, focuses on out-of-home viewing. Preliminarily […]

Industries, Other

U.S. Advertising Slips 3% In December, Digital Slows

January 22, 2018

Via: Media Post

U.S advertising dipped 3% in December due to a slowdown in the growth of digital media. The results came from UBS Securities by way of a report from Standard Media Index, which also said that fourth-quarter 2017 was up 1% […]

Industries, Other

Beyond SEO: Managing the management

August 31, 2017

Via: Marketing Land

As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in the […]

Industries, Other

4 Lesser-Known Customer-Review Platforms You Need to Know About

August 28, 2017

Via: Entrepreneur

Have you ever been offered store credit or coupons to leave a positive Yelp review? You’re not alone. Customer reviews have always been vital to an online reputation. As the internet and ecommerce grow even more, most consumers won’t even […]

Industries, Other

Consumers Still Confused About Messages In Online Advertising

June 22, 2017

Via: Media Post

Findings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on […]

Industries, Other

Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science

June 2, 2017

Via: Media Post

Programmatic advertising emerged as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels ranging from display, social, and mobile to television, radio […]

Industries, Other

Finances Are Family Affair in MassMutual Campaign

May 15, 2017

Via: Ad Age

Actually, you can go home again. That’s the message of MassMutual’s new ad campaign breaking this week that basically gives permission for kids to move back home. The Springfield, Mass.-based insurance company’s branding and ad campaign is centered around the […]