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Beyond SEO: Managing the management

August 31, 2017

Via: Marketing Land

As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in the […]


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4 Lesser-Known Customer-Review Platforms You Need to Know About

August 28, 2017

Via: Entrepreneur

Have you ever been offered store credit or coupons to leave a positive Yelp review? You’re not alone. Customer reviews have always been vital to an online reputation. As the internet and ecommerce grow even more, most consumers won’t even […]


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Consumers Still Confused About Messages In Online Advertising

June 22, 2017

Via: Media Post

Findings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on […]


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Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science

June 2, 2017

Via: Media Post

Programmatic advertising emerged as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels ranging from display, social, and mobile to television, radio […]


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Finances Are Family Affair in MassMutual Campaign

May 15, 2017

Via: Ad Age

Actually, you can go home again. That’s the message of MassMutual’s new ad campaign breaking this week that basically gives permission for kids to move back home. The Springfield, Mass.-based insurance company’s branding and ad campaign is centered around the […]


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5 Strategies for Hiring Seasonal Employees

May 15, 2017

Via: Entrepreneur

For companies whose business depends on fair weather, spring is high time for hiring. Industries like construction, retail, hospitality and tourism look to seasonal employees to support their operations during the spring and summer surge. Larger companies may have more resources […]


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6 reasons why building your own customer data asset is a recipe for marketing success

April 6, 2017

Via: Marketing Land

Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the kitchen. Marketers are working with multiple technology solutions and partners. Their customer data is strewn among dozens of different platforms, channels, applications and […]


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3 Tech Trends Helping to Bring New Investors to Real Estate

March 23, 2017

Via: Entrepreneur

Real estate has been a volatile market over the last decade, leaving many people wary of investing in residential and commercial properties. As a result, would-be investors are looking at the market differently and using new strategies to achieve success. […]


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CMOs Look Inward for Success in 2017

December 22, 2016

Via: Ad Age

About the only thing we know for certain is that 2017 will be a new year, and that change will abound — much of which will be beyond the control of the marketing department. So what is a renegade thinker […]


Industries, Other

Hotel Websites Don’t Matter—and 3 Other Insights on Travel Booking Trends

December 14, 2016

Via: Adweek

As Airbnb continues to disrupt tourism and travelers seek out more unique, localized experiences, hotel marketers need to break out of industry tropes and adapt to guests’ changing tastes. “Where They Go. Why They Stay,” a new report released today […]