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Category: Government and Non-profit


Government and Non-profit, Industries

Government’s WIC Program Gets A Brand Makeover

September 13, 2016

Via: Media Post

The U.S. government’s WIC program (officially known as the Special Supplemental Nutrition Program for Women, Infants, and Children) is one of the government’s most well-known and far-reaching projects, providing more than eight million mothers and children with food and support. […]


Government and Non-profit, Industries

3 Lessons Nonprofits Can Teach Businesses About Branding

August 18, 2016

Via: Entrepreneur

Often nonprofit marketers look to top commercial companies for best practices in branding. But it’s worth twisting this practice around to see what commercial businesses can learn from organizations who are less concerned with financial gain and are more focused […]


Digital Media & Mobile, Government and Non-profit, Industries, Media

The Republican National Convention Mobile App Has Livestreaming and a 360-Degree View

July 8, 2016

Via: Adweek

Anyone inside or outside Quicken Loans Arena in Cleveland later this month will be able to see all the elephants in the room in more ways than ever before. Just in time for the Republican National Convention on July 18, […]


Advertising & Branding, Government and Non-profit, Industries

Obama Digital Ad Vet Questions Value of Too Many Data-Driven Ads

July 8, 2016

Via: Ad Age

One of the most-hyped data innovations of the 2016 election has a prominent critic. Democratic digital ad veteran Andrew Bleeker was skeptical of a new form of voter targeting adopted by the likes of Republican Ted Cruz and former U.N. […]


Advertising & Branding, Government and Non-profit, Industries

Trump Spent on Data, Organizing and Ads, but Signs of Unsophistication Remain

July 8, 2016

Via: Ad Age

With all the fuss about Donald Trump’s fundraising woes, staff shakeups, and skepticism regarding the seriousness of his presidential quest, it’s worth noting his campaign has been spending money on a variety of typical campaign-related services, from media production and […]


Government and Non-profit, Industries

This Charity Used a Loophole on Mobile Payment App Venmo to Raise Money

July 8, 2016

Via: Adweek

It’s no surprise that nonprofits operate on shoestring-sized budgets and are constantly working to recruit a new generation of millennial donors. But Water is Life, a charity focused on providing clean water resources, found an interesting way to hack the […]