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Category: Business and Industrial


Business and Industrial, Industries

The Top 5 Challenges Facing Today’s B2B Sales Teams (and How to Fix Them With Marketing)

July 18, 2018

Via: Entrepreneur

Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople have to rise above a long list of challenges, regardless of their industry. Competition is fierce, and organizations are finding that their salespeople […]


Business and Industrial, Digital Media & Mobile, Industries, Media

Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018

June 13, 2018

Via: Marketing Land

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called […]


Business and Industrial, Industries

How Important Is It to Be Featured on a ‘Top’ List for Your Industry?

June 11, 2018

Via: Entrepreneur

Honest question: What’s the business benefit of seeing your name on a list? It’s one that I’ve long asked colleagues of mine in the marketing industry and never seem to get a direct answer besides “it helps establish credibility.” In […]


Business and Industrial, Industries

Reimagining Cannes for a transformed industry. And perhaps relocating it

June 7, 2018

Via: Ad Age

The ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our […]


Business and Industrial, Industries

It’s time for local business to take voice search seriously

May 29, 2018

Via: Marketing Land

At this year’s Google I/O conference, Google CEO Sundar Pichai unveiled a brand-new voice assistant, Google Duplex, that introduces a new way to carry out “real-world” tasks over the phone, like booking a hair salon appointment or making reservations at […]


Business and Industrial, Industries

5 Questions You Should Ask to Find Out If You Have a Good Business Idea or a Dud

May 29, 2018

Via: Entrepreneur

It’s frustrating to watch: So many innovative individuals and teams come up with new business ideas, yet struggle with how to screen the good ones from the not-so-good ones and articulate their concepts to potential customers, investors or partners. As […]


Business and Industrial, Industries

The 3 Dumbest Business Mistakes New Entrepreneurs Make Most Often

May 16, 2018

Via: Entrepreneur

Most new entrepreneurs make terrible, dumb mistakes that crash their businesses before they can even get started. They make these grave mistakes not because they are unintelligent, have low IQs or possess little experience. New entrepreneurs allow these blunders because […]


Business and Industrial, Industries

12 Scalable Businesses to Start in College

May 11, 2018

Via: Entrepreneur

Is there any better time to start a business than as a student? Mark Zuckerberg, Bill Gates, Richard Branson and many other successful entrepreneurs would probably argue not. Students with free time and few responsibilities can take risks that parents […]


Business and Industrial, Industries

Only Spend Money on What Is Essential for Your Business

May 9, 2018

Via: Entrepreneur

In this video from Entrepreneur Network partner Business Rockstars, Carol Koh Evans details her journey to becoming the current CFO and COO of Tradesy, a resale marketplace for luxury design fashion. Evans, who previously worked as banker and, later, within […]


Business and Industrial, Industries

Why It’s Never Too Late to Start a Business

May 1, 2018

Via: Entrepreneur

Years into his career and nearing 40, with a stable family life and established career, Steve Lesnik left his job to start a company. Although KemperLesnik faced challenges such as losing a large client early on, the company has since […]