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Category: Business and Industrial


Business and Industrial, Industries

5 Strategies for Getting Press for Your Small Business

September 5, 2017

Via: Entrepreneur

Small business owners have a lot on their plate. Oftentimes they’re doing it all — ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind. And with a smaller budget than large corporations, […]


Business and Industrial, Industries

What You’ll Give Up When You Start a Small Business

September 1, 2017

Via: Entrepreneur

“I have never been this tired before,” says one of my colleagues, speaking about the birth of his son. “I never understood what ‘this is hard’ meant before.” Being a father myself, I get what he’s saying. But, you don’t need to […]


Business and Industrial, Industries

Why Building a Consulting Business Is Harder Than It Initially Seems

August 30, 2017

Via: Entrepreneur

If you’ve experienced difficulty building up a consulting business, you aren’t alone. The number of consultants in the United States has grown every year since 2012, reaching more than 637,000 in 2016. So, it’s unlikely that every one of these people will […]


Business and Industrial, Industries

3 Things Business Owners Need to Know About BI

August 30, 2017

Via: Entrepreneur

Business intelligence, or BI, is changing the way small to mid-size companies are making decisions, and it is creating significant advantages for those that do it well. If you are an entrepreneur, you know how important information is when it pertains to […]


Business and Industrial, Industries

4 Tips for Building a Million-Dollar Business

August 28, 2017

Via: Entrepreneur

Seventy-five percent of startups fail, many of them epicly. Of the thousands of companies founded every year,a mere fraction survive. And, of those few remaining, only a tiny number will go on to produce a sizable and sustainable revenue stream […]


Business and Industrial, Industries

Facebook Advertisers Can Now Optimize Their Campaigns With Split Testing

March 24, 2017

Via: Adweek

Facebook is providing advertisers with more options for testing and optimizing their campaigns with its introduction Thursday of spilt testing. The social network said in a Facebook for Business post that split testing enables advertisers to “simply and accurately” test different […]


Business and Industrial, Industries

How Social Media Channels Can Appeal To SMBs

January 13, 2017

Via: Media Post

There are millions of small and medium-sized businesses (SMBs) around the world. Social media is one of their most valuable brand awareness, customer engagement, marketing and sales tools. Subsequently, social media channels are eager to lure SMBs to advertise on […]


Business and Industrial, Industries

Why Autonomous Cars Won’t Pave the Road for Advertisers

December 28, 2016

Via: Ad Age

With 10 million autonomous cars set to hit the roads by 2020, brands are poised to capitalize on the spare time, and increasing screen time, that these former drivers, now passengers, will have. But is this really a revolutionary opportunity? […]


Business and Industrial, Industries

Why Being One of Trump’s Pro-Business Cabinet Nominees Isn’t Great for Business

December 23, 2016

Via: Adweek

President-elect Donald Trump’s tapping corporate honchos for his cabinet might be good news for big business—unless, of course, you’re talking about the actual businesses those execs are running. According to a just-released survey from YouGov BrandIndex, all three of the […]


Business and Industrial, Industries

When AI and analytics drive business disruption vs. hype

November 18, 2016

Via: Marketing Land

The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this fall, especially on the heels of a flurry of AI updates from Microsoft and Oracle, Salesforce’s recent Einstein announcement at Dreamforce, […]