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Category: Advertising Technology


Advertising Technology, Digital Media & Mobile, Media

Digital Doings: Email Ranks Third In Investment, Study Shows

July 18, 2018

Via: Media Post

Email is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study by Clutch. […]


Advertising Technology, Digital Media & Mobile, Media

Activating B2B influencers across earned, owned, shared & paid media

July 16, 2018

Via: Marketing Land

Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands […]


Advertising Technology, Digital Media & Mobile, Media

New features in the Facebook Ads Manager app make building ads on mobile easier

July 16, 2018

Via: Marketing Land

Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, brands can now include text overlays, stickers, logos or color filters. There is […]


Advertising Technology, Digital Media & Mobile, Media

Omnicom Unveils People-Based Marketing Platform

July 12, 2018

Via: Media Post

Omnicom Group is unveiling today a new people-based precision marketing and insight platform that it has dubbed “Omni.” It’s the latest effort by a holding company to drive personalized consumer experiences at scale, and follows the recent acquisition of Acxiom […]


Advertising Technology, Digital Media & Mobile, Media

Global Programmatic Media Moves More In-House

July 12, 2018

Via: Media Post

Half of all global media agencies use their own advertising technology to make programmatic media buys which helps to maintain better transparency with clients, among other things. ExchangeWire, a programmatic media researcher, and IPONWEB, an advanced advertising system company, found […]


Advertising Technology

Link to my awesome content, please!

July 11, 2018

Via: Marketing Land

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a […]


Advertising Technology

3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them

July 10, 2018

Via: Entrepreneur

With so many platforms, channels, audiences and messages to consider, creating a successful marketing strategy can be overwhelming. In fact, the challenges surrounding marketing-strategy development can become so daunting that companies repeat their mistakes. Earlier this year, MarTech Today noted […]


Advertising Technology, Digital Media & Mobile, Media

Be careful what content you cut from your site

July 9, 2018

Via: Marketing Land

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your […]


Advertising Technology, Industries, Retail

Sales Enablement Tools Are the Keys to Making More Money

July 6, 2018

Via: Entrepreneur

Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle […]


Advertising & Branding, Advertising Technology

5 Tips for Integrating Audio Into a Marketing Strategy

July 5, 2018

Via: Adweek

As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly content space is multiplying by the minute. To plant a seed in this growing ecosystem, brands need a comprehensive […]