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Category: Advertising Technology


Advertising Technology

Pinterest Introduces Self-Serve Search Ad Platform With Autotargeting

October 19, 2017

Via: Media Post

Pinterest on Wednesday introduced a self-service suite of tools that advertisers can find in the Pinterest Ads Manager. The company also began testing a feature called autotargeting as a way to extend keyword campaigns into more searches. It helps automatically target ads […]


Advertising Technology

Forget B2B and B2C; the future of marketing is P2P

October 18, 2017

Via: Marketing Land

By now, we can all agree — digital has changed everything. So, it only makes sense that digital is responsible for blurring the lines between the marketing strategies of business-to-business (B2B) companies and those of business-to-consumer (B2C). Now that we […]


Advertising Technology

How Facebook is connecting its 2D social network with the VR version

October 17, 2017

Via: Marketing Land

Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming features that will bring more of Facebook proper to its virtual reality version, Facebook Spaces, and that will enable people […]


Advertising Technology

5 futuristic advertising channels and the first rule of advertising dynamics

October 9, 2017

Via: Marketing Land

The average American sees several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media.Surprisingly, this number has remained fairly constant since the end of World War II. We may see ads in different […]


Advertising Technology

How computer vision may impact the future of marketing

September 8, 2017

Via: Marketing Land

When people think about computer vision (sometimes called “machine vision”), they often think of smartphones and autonomous cars. Snapchat can give you a puppy dog face thanks to facial recognition (a subset of machine vision). Autonomous cars can identify a […]


Advertising Technology

Why Marketers Need to Pay Attention to Cryptocurrency

September 8, 2017

Via: Entrepreneur

Although the technology is relatively new, cryptocurrency is already making waves in multiple industries. In fact, there are some who argue that it will change the face of finance and marketing forever. Despite its relative infancy, cryptocurrency has already impacted […]


Advertising Technology

Hot Bots: The Growing Threat To Email Marketers

September 6, 2017

Via: Media Post

Anura, a company that provides fraud filters, raised some eyebrows last week when it reported that Android apps contained malware, and that it poses a potential $3 billion-a-year threat to advertisers. To prove the risk, the company installed two apps […]


Advertising Technology

The Top 6 Ad Tech Companies You Need to Know

September 5, 2017

Via: Entrepreneur

Don’t believe the critics: The future of advertising technology is bright. Companies spent over $500 billion spent globally on advertising in 2016, and there’s a wealth of ad tech companies uncovering innovative ways to reach modern consumers. Here are six ad tech companies to look […]


Advertising Technology

Stop calling ‘ad tech’ advertising

June 23, 2017

Via: Marketing Land

Plain and simple: advertising technology is not advertising. It may contain the root word “ad,” but the realities of the current ad tech world could not be further from its impetus. There is no thoughtful creative, no careful planning and […]


Advertising Technology

How Technology Is Redefining Native Advertising for Brands

June 22, 2017

Via: Adweek

Native advertising has come a long way since its inception. Initially, it was met with customer resistance and brand criticism, but many brands have since adopted native ads as a standard part of their strategies. It is not surprising then […]