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Category: Advertising Technology


Advertising & Branding, Advertising Technology

Consumer Reports Launches First Ad Campaign Highlighting How It Keeps Companies Honest

May 25, 2018

Via: Adweek

Consumer Reports wants people to know it’s still “bringing the fine print into focus” on everyday purchases. The brand that’s been reviewing products for consumers since 1936 has debuted an ad campaign to freshen up its image and reach new […]


Advertising Technology

Translation’s Steve Stoute speaks about social activism as the ‘core element’ of impact-driven marketing

May 23, 2018

Via: Ad Age

The Ad Council’s Lisa Sherman discusses social activism, impact, and a new breast cancer risk education campaign with Translation’s CEO Steve Stoute. It’s heartening to see how many brands are focusing on purpose and making social activism central to their […]


Advertising Technology

3 Ways to Use Experiential Marketing to Deepen the Impact of Social Media

May 22, 2018

Via: Adweek

In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, but short attention spans and screen addiction don’t tell the whole story. It’s true […]


Advertising Technology

Build a Strong Foundation to Ensure Future Content-Marketing Success

May 22, 2018

Via: Entrepreneur

When it comes to content marketing, we marketers are naturally results-oriented. We hit publish and immediately hope to see the views and downloads skyrocket. But the reality is that most content doesn’t drive results right away. But does that mean […]


Advertising & Branding, Advertising Technology

How to Determine if Your Brand Should Go With a Celebrity Endorser or Influencer

May 21, 2018

Via: Adweek

Celebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake […]


Advertising Technology

Hey Advertisers: Want To Know What Consumers Like? Just Ask.

May 21, 2018

Via: Media Post

All the Facebook-induced turmoil has many data players in the advertising space — those operating outside of the declared data realm — keeping quiet for the moment. After all, Facebook and Cambridge Analytica aren’t the only companies out there that […]


Advertising Technology

Driving calls with PPC: 5 mistakes most search marketers make

May 14, 2018

Via: Marketing Land

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. […]


Advertising Technology

5 Income Streams Every Lifestyle Business Can Generate

May 14, 2018

Via: Entrepreneur

Smart entrepreneurs understand the power and importance of having multiple revenue streams. Building your business around one major client or way of generating revenue is dangerous. If that client decides to take their business somewhere else, you’re left scrambling to […]


Advertising Technology

Don’t Let Bad Creative Ruin Good Data

May 10, 2018

Via: Adweek

This is truly the golden age for marketers. The original prophecy of the internet: You can collect (or buy) data about your current and potential consumers; analyze, identify, segment and cross reference data from multiple sources; and target and retarget […]


Advertising Technology

The biggest mistake brands make when targeting moms

May 7, 2018

Via: Ad Age

“Our target audience is ‘millennial moms,’” the CMO at a major CPG brand might tell their agency team. Yet, in today’s age of digital personalization, generalized media targeting and standard demographic descriptors don’t work like they used to. Smart planning […]