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Category: Advertising & Branding


Advertising & Branding

What Is A Millennial?

December 14, 2017

Via: Media Post

There is not one simple definition so there is not one simple strategy to reach them, and connect. The 37-year-old Millennial is … everything you’d expect from a millennial, and in some cases more. We have been evaluating millennial consumers […]


Advertising & Branding

The True Costs of Ignoring Online Brand Safety

December 12, 2017

Via: Ad Age

In 2017, JPMorgan Chase and Procter & Gamble faced the brand safety crisis head-on. After its ads appeared next to offensive content, JPMorgan Chase cut the number of sites it advertised on from 400,000 to just 5,000 a month. P&G slashed its […]


Advertising & Branding

Advertisers on Facebook Can No Longer Edit News Articles’ Headlines, Descriptions

December 11, 2017

Via: Adweek

Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata—such as headlines, descriptions and images—in Graph API or page […]


Advertising & Branding

Is Brand Loyalty Dead?

December 7, 2017

Via: Ad Age

Attention marketers: If you think 50-plus consumers are customers for life, think again. The numbers paint a startling picture. Hundreds of CPG brands have lost 20% or more of their Boomer business, according to recent data from GfK MRI, and […]


Advertising & Branding

5 Steps to Becoming a More Passionate, Dedicated Entrepreneur

December 6, 2017

Via: Entrepreneur

I’ve heard time and time again that anyone can become an entrepreneur. For the most part, I find this to be true. At any given time, at least one person I know is trying to start a business. Some of […]


Advertising & Branding

Free, paid or gated content: Which option is right for you?

December 4, 2017

Via: Marketing Land

What content should you give away for free, and should you charge for any? One of the biggest questions online marketers have is what content should they give away for free (or in exchange for an email address/contact information). Sometimes […]


Advertising & Branding

Brands Must Look Beyond the Logo to See the Big Picture

November 30, 2017

Via: Adweek

Brands focused on looking for their logos on social media networks to get a handle on marketing return on investment may be missing the bigger picture about who is sharing their visual content online. Marketers know to start any program […]


Advertising & Branding

Marketing and culture: The key drivers of growth

November 16, 2017

Via: Marketing Land

At the recent MarTech Conference in Boston, I got a chance to sit in on the opening morning’s fireside chat between Dun & Bradstreet Chief Marketing Officer Rishi Dave and conference chair Scott Brinker. One of the main points of […]


Advertising & Branding

10 Marketing Influencers That Every Entrepreneur Can Learn From

November 15, 2017

Via: Entrepreneur

Digital marketing constantly changes. New trends like behavior-based email workflows, multivariate testing and influencer marketing are just some of the newest developments. Machine learning, artificial intelligence (AI) and voice search are also on the rise and will surely impact marketing […]


Advertising & Branding

Apple’s New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality

September 13, 2017

Via: Adweek

Apple today officially unveiled its latest versions of the iPhone, Apple Watch and Apple TV while also providing a glimpse into its next retail endeavors. The revelations occurred at the company’s annual, pre-fall, iPhone-launch-focused event that this year took place […]