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Category: Advertising & Branding


Advertising & Branding, Advertising Technology

5 Tips for Integrating Audio Into a Marketing Strategy

July 5, 2018

Via: Adweek

As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly content space is multiplying by the minute. To plant a seed in this growing ecosystem, brands need a comprehensive […]


Advertising & Branding, Advertising Technology

How Brands Can Break Through the Noise and Inspire Organic Innovation

June 29, 2018

Via: Adweek

Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation. It is both overhyped and often misused. Approaching […]


Advertising & Branding, Digital Media & Mobile, Media

Google Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising Suite

June 27, 2018

Via: Adweek

Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses. This month and next month, the company plans to introduce three new brands for […]


Advertising & Branding, Advertising Technology

KFC’s Recipe for Marketing Success Is No Secret—Innovate While Respecting Tradition

June 26, 2018

Via: Adweek

CANNES, France—Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle’s frenetic energy to Rob Lowe’s cool space vibe to the awesome country legend Reba McEntire, the list is impressive and a veritable “who’s next” in brand […]


Advertising & Branding, Digital Media & Mobile, Media

Hagedorn On App Advertising: Less Is More

June 20, 2018

Via: Media Post

Mobile apps are an integral part of daily life, with smartphone users of all ages spending five hours daily on apps and checking them an average of 88 times, according to Scott Hagedorn, CEO, Hearts & Science, the Omnicom Media […]


Advertising & Branding

Google Gives Brands Ads, Data To Compete On Price, Local Inventory

June 12, 2018

Via: Media Post

The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification they want. Internal […]


Advertising & Branding

Building a brand strategy: Essentials for long-term success

June 7, 2018

Via: Marketing Land

When it comes to having a brand strategy, it’s not enough to simply have a few bullet points of what you want to do. Brands today need both a thorough understanding of why they choose certain strategies and a detailed […]


Advertising & Branding

Why Brands Need to Pay Attention to Ever-Changing Consumer Habits

May 25, 2018

Via: Adweek

Consumers are notoriously mercurial. In fact, they themselves can’t predict what will make them happy. This psychological quirk makes it hard for them to know whether the products they purchase or the services they invest in will satisfy them—and it […]


Advertising & Branding, Advertising Technology

Consumer Reports Launches First Ad Campaign Highlighting How It Keeps Companies Honest

May 25, 2018

Via: Adweek

Consumer Reports wants people to know it’s still “bringing the fine print into focus” on everyday purchases. The brand that’s been reviewing products for consumers since 1936 has debuted an ad campaign to freshen up its image and reach new […]


Advertising & Branding, Advertising Technology

How to Determine if Your Brand Should Go With a Celebrity Endorser or Influencer

May 21, 2018

Via: Adweek

Celebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake […]