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Category: Advertising & Branding


Advertising & Branding

Why Brands Need to Pay Attention to Ever-Changing Consumer Habits

May 25, 2018

Via: Adweek

Consumers are notoriously mercurial. In fact, they themselves can’t predict what will make them happy. This psychological quirk makes it hard for them to know whether the products they purchase or the services they invest in will satisfy them—and it […]


Advertising & Branding, Advertising Technology

Consumer Reports Launches First Ad Campaign Highlighting How It Keeps Companies Honest

May 25, 2018

Via: Adweek

Consumer Reports wants people to know it’s still “bringing the fine print into focus” on everyday purchases. The brand that’s been reviewing products for consumers since 1936 has debuted an ad campaign to freshen up its image and reach new […]


Advertising & Branding, Advertising Technology

How to Determine if Your Brand Should Go With a Celebrity Endorser or Influencer

May 21, 2018

Via: Adweek

Celebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake […]


Advertising & Branding

3 Ways Leading Brands Build Trust via Social Media

May 18, 2018

Via: Adweek

One of the biggest selling points of social media for brands is that it allows for the natural fostering of trust. For brands that operate in taboo/highly scrutinized industries like credit repair or pharmaceuticals, the value of social media can’t […]


Advertising & Branding

WFA Sends Publishers A Listicle — 8 Ways You Must Do Better

May 17, 2018

Via: Media Post

The World Federation of Advertisers has thrown down the gauntlet to clear up what P&G marketing boss, Marc Pritchard, has described as the “murky waters” on online advertising. Perhaps rather ironically, considering the way that clickbait has taken over some […]


Advertising & Branding, Digital Media & Mobile, Media, Print Media

Spotify Creative Shares How the Brand Came Up With Its Latest Witty Work

May 16, 2018

Via: Adweek

Yesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand’s free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some inspiring music choices and another round of brilliant, witty out-of-home marketing, all […]


Advertising & Branding

Why Social Media Discretion Is Increasingly Important to Your Brand

May 11, 2018

Via: Entrepreneur

Pre-internet, the extent to which we knew about each other was the extent to which we volunteered information about ourselves. We generally kept our business to ourselves, and we were happy in our ignorance. We had a work life and, […]


Advertising & Branding

New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers

May 2, 2018

Via: Adweek

Content targeting company Zefr released the results of a study conducted by IPG Mediabrands resource Magna and IPG Media Lab, which looked at whether brands can effectively reach consumers on YouTube without relying on audience data. (Hint: They can.) The […]


Advertising & Branding

How Brands Can Incorporate Influencers Throughout Their Entire Marketing Strategy

April 24, 2018

Via: Adweek

For brands, much of the discussion on influencer marketing revolves around how to successfully partner with influencers and create authentic engagement, starting a conversation about their product or service. Too often, however, the conversation is focused on only one part […]


Advertising & Branding

Drudge Report’s ad broker discusses innovation – no, really! – and the brand-safety blues

April 19, 2018

Via: Ad Age

Last October when Time magazine compiled its “most influential websites of all time,” it put the Drudge Report report squarely at No. 8. Eight! The conservative political news site hovers high in the top ten list of U.S. media publishers […]