Video content — done right — has the power to transform a brand from a background player to an established powerhouse. And it’s something you should seriously consider integrating into your own marketing mix.
Proof? Intuit, the maker of software QuickBooks and TurboTax, lived quietly behind the scenes until its first-ever marketing campaign catapulted the brand into the limelight. Intuit’s campaign, which covered both digital and television media, revolved around a Pixar-like story about a friendly robot.