Now that the Super Bowl has ended, the game’s advertisers next play is to track return on ad spend (ROAS). Advertisers are intelligently growing their audiences and determining who of these people are real prospects.
Historically, Super Bowl fans could only watch the game on linear television—basically, the original walled garden where advertising buys were made based on broad demographic data, making it difficult to understand the business value of that commercial. This year, NBC allowed for streaming across screens and channels, which gives marketers the opportunity to peer over the wall. Supported platforms include NFL Mobile and the Yahoo! Sports app on mobile; the NBC Sports app, available on iOS and Android, on tablet and smart TV options such as AppleTV, Amazon Fire, Roku, Xbox, and Samsung; and NBCSports.com on tablet and desktop.