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Mad For Cryptocurrency? Now You Can Buy Advertising Tokens

December 28, 2017

MadHive — which develops blockchain technology for media and advertising, along with The Mad Foundation — will generate the sale of “Mad tokens,” a cryptocurrency to support an open blockchain network for the advertising industry.

The network’s machine-learning strategy will initially focus on connected TV ad inventory and eventually will move to linear television, beginning with regional and local, and then add other online media, said Adam Helfgott. CEO at MadHive and project lead at the Mad Network. He said the company is in the process of raising $25 million in Bitcoin to fund the development of the Mad Network.

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