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How to maximize value from push notifications

August 8, 2018

In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email is certainly a tried-and-true digital channel, but it’s also limited, especially in the case of app retention and engagement.

In the go-go-go mobile world of 2018, adding any extra steps (e.g., checking email) to a conversion funnel is a deal-breaker.

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