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How to Fail at Digital Transformation

June 11, 2018

Via: Adweek

When Blockbuster Video recently announced that it was closing one of its six remaining locations, in North Pole, Alaska, many individuals in the lower 48 states were scratching their heads. With only five stores left in the nation, most Americans had forgotten about featured.

Saddled with slow internet speeds, Alaska was the final frontier for the once-omnipresent video-rental chain. Now that the northmost state’s cellular infrastructure is being upgraded, Blockbuster’s five holdout locations are at risk of sinking into the tundra, figuratively speaking.

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