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Hot Bots: The Growing Threat To Email Marketers

September 6, 2017

Anura, a company that provides fraud filters, raised some eyebrows last week when it reported that Android apps contained malware, and that it poses a potential $3 billion-a-year threat to advertisers.

To prove the risk, the company installed two apps that are available from the Google PlayStore on a mobile device. Then it monitored activity over 24 hours.

The click logs indicated 3,061 requests for an ad, and the ads were served 169 times. But the phone was in sleep mode. So who requested the ads? A bot, Anura says.

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