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Health Care Ads Produce Patients

According to data released by Kantar Media from its 2018 MARS Consumer Health Study, US adults are increasingly looking for health information online, to the extent that half say the internet is the first source they go to when researching health and wellness. Smartphones are also playing a growing role in health research, says the report. An estimated 22.9 million adults will use a smartphone to research or read reviews on treatment this year, according to Kantar Media’s study, a figure that would represent more than twice the number from 2015 (10.9 million).

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