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Google AdSense launches new type of ad format that optimizes placements

April 2, 2018

Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered.

The new ad format uses machine learning to automatically place ads where they are likely to perform well. Additionally, Auto Ads allow publishers to place ad code on their pages only once, toggling features on and off, without requiring code changes.

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