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Don’t Let Bad Creative Ruin Good Data

May 10, 2018

Via: Adweek

This is truly the golden age for marketers. The original prophecy of the internet: You can collect (or buy) data about your current and potential consumers; analyze, identify, segment and cross reference data from multiple sources; and target and retarget them so granularly, down to the individual consumer level—and do so on any device, through any channel and anywhere they are physically located. Amazing, right?

So why are we still measuring user engagement, click-through rates and conversion rates in fractions of a percentage?

We live in a data-driven world. Data powers the decision-making process and affects the way we buy, vote, drive, form opinions and so much more, but data is a big word.

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