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Ask the #SMXperts series — Advanced audience targeting

June 8, 2018

The rise of audience targeting is the biggest change in paid search over the last 10 years. You can easily create audiences based on a plethora of characteristics and then adjust bids, ads and content for each audience type.

With so many options possible for creating audiences and customizing your marketing for each, it’s imperative in today’s competitive world that you have solid strategies in place to take advantage of these marketing capabilities.

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