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Advanced Video Ad Performs Better Than Pre-Roll Video Ads

July 5, 2017

Advanced video advertising offers better performance overall than standard pre-roll video ads, according to the 2017 Global Video Benchmarks Report by video marketing platform Innovid, which examined thousands of video campaigns across more than 200 global brands.

The Innovid study seeks to demonstrate how advanced video advertising, which includes interactive elements such as overlays, clickable content, and more, compares to pre-roll video advertising, which is static video without any advanced features.

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