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3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them

July 10, 2018

With so many platforms, channels, audiences and messages to consider, creating a successful marketing strategy can be overwhelming. In fact, the challenges surrounding marketing-strategy development can become so daunting that companies repeat their mistakes.

Earlier this year, MarTech Today noted that there are more than 5,000 platforms available to help businesses achieve their marketing goal; no wonder only 9 percent of marketers can manage to focus on just one.

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