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Why Social Media Discretion Is Increasingly Important to Your Brand

May 11, 2018

Pre-internet, the extent to which we knew about each other was the extent to which we volunteered information about ourselves. We generally kept our business to ourselves, and we were happy in our ignorance. We had a work life and, at the end of a long day, we went home to a personal life.

Today we’re exposed to abundant details about our friends and family, including hundreds or thousands of “friends” we don’t even know. It’s the largest personal soapbox the world has ever known and we welcome anyone who’ll listen. We snap selfies over breakfast, film ourselves feeding the dog and host live videos on our way to the mailbox, trying to satisfy an insatiable appetite for sharing every moment with anyone who will listen.

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