There is not one simple definition so there is not one simple strategy to reach them, and connect.
The 37-year-old Millennial is … everything you’d expect from a millennial, and in some cases more.
We have been evaluating millennial consumers for five years. Each year, we ask about values: how they view themselves, how they connect with brands, and what emotions their favorite brand evoked in the last 30 days. When we started, the group was 13-33. We now have a group that is 17-37. (We define millennials as a 20-year generation, born in 1980.)