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WFA Sends Publishers A Listicle — 8 Ways You Must Do Better

May 17, 2018

The World Federation of Advertisers has thrown down the gauntlet to clear up what P&G marketing boss, Marc Pritchard, has described as the “murky waters” on online advertising.
Perhaps rather ironically, considering the way that clickbait has taken over some parts of publisher operations, it appears like a listicle. However, this is a good listicle, and I believe that when that happens, a bunch of principles is considered a charter. And this charter is for all those involved in the digital marketing ecosystem, from publishers and agencies to networks and ad-tech firms.

To be honest, the list is not draconian.

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