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The True Costs of Ignoring Online Brand Safety

December 29, 2017

Via: Ad Age

In 2017, JPMorgan Chase and Procter & Gamble faced the brand safety crisis head-on.

After its ads appeared next to offensive content, JPMorgan Chase cut the number of sites it advertised on from 400,000 to just 5,000 a month. P&G slashed its digital ad spending by $140 million over similar brand safety concerns.

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