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How to Make Your Brand Design Flourish With a Human Touch

April 13, 2018

Via: Adweek

We’ve all heard the famous Dieter Rams quote, “Good design is as little design as possible.” A great interface is one that the user doesn’t see, think about or struggle to understand. In the words of Steve Jobs, “It just works.”

When it comes to digital products, this means putting the user at the center of the product and building a design process that allows us to understand what they actually need. However, in the push to place function above all else, the sea of apps that live in our pockets are increasingly undifferentiated visual experiences, largely devoid of human touch.

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