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Google Gives Brands Ads, Data To Compete On Price, Local Inventory

June 12, 2018

The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification they want.

Internal research found that nearly 80% of “impatient” shoppers will search online for an item and then travel to a store to find it immediately.

Even Google admits shoppers have become “impatient,” after internal data found that one in three consumers say they expect to search for an item online and have the ability to pick it up from a featuredthe very same day.

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