The digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware, presenting Industry Data and the Marin Advertising Index, representing billions of dollars of annual ad spend on the Marin platform. The report speaks to the top ten digital ad spend trends.
1. By the end of 2017, Google and Facebook owned 63% of the U.S. digital ad market and 54% of digital ad revenue worldwide, according to eMarketer. Nationally, Microsoft grew but remained a distant third place, claiming four percent of the total U.S. revenue share.