Advanced Video Ad Performs Better Than Pre-Roll Video Ads

July 5, 2017

Advanced video advertising offers better performance overall than standard pre-roll video ads, according to the 2017 Global Video Benchmarks Report by video marketing platform Innovid, which examined thousands of video campaigns across more than 200 global brands. The Innovid study […]

How to Improve SEO for Your Small Business

June 15, 2017

Businesses of the 21st century are all connected to the digital market. Not all marketing and business relationships should be digital, but digital marketing boasts proven results in growing retention with your clients and community. Search Engine Optimization, or SEO, […]

3 ways to ensure your marketing technology stacks up

June 1, 2017

The Marketing Technology Landscape has now reached nearly 5,000 vendors, with options to suit a wide range of marketer needs. Depending on your point of view, the number of new vendors and tools available — which grew by 40 percent within just one […]

Industries, Retail

Focus on these 5 areas to deliver big results in e-commerce SEO

August 16, 2017

Via: Marketing Land

When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going […]

Advertising & Branding

5 Lessons Every Entrepreneur Can Apply to Build a Better Business

August 15, 2017

Via: Entrepreneur

Every entrepreneur, business idea, and failure are different. Because of that, there is no one-size-fits-all guide on how to make their business stronger and better or how to deal with failure. It takes a lot of trial and error that […]

Industries, Other

Beyond SEO: Managing the management

August 15, 2017

Via: Marketing Land

As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in the […]