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LATEST PUBLICATIONS



Marketing Tips From Microsoft, Netflix, Walmart and Adobe That You Can Use

August 9, 2018

In today’s competitive business world, it’s tempting to perceive the leaders in your industry as enemies. After all, when you’re struggling to make a profit, who better to blame than those who are raking it in? Jealousy, however, while great […]


Is Traditional TV News Still Winning Young Viewers?

August 3, 2018

Category: Media, Television

Young TV news viewership continues to grow in importance as traditional TV platforms amp up their content efforts. But do these viewers need more of a push, marketing-wise? CBS is launching CBSN Local — a locally based news streaming service […]


Facebook, Twitter, Google, Microsoft Want to Help People Move Data Between Online Services

July 20, 2018

Via: Adweek

The Data Transfer Project, which was formed last year with the mission of creating an open-source, service-to-service data-portability platform, welcomed some heavy hitters Friday, as Facebook, Twitter, Google and Microsoft are all on board. The DTP described itself as “a […]


Media, Television

Watch the newest ads on TV from AncestryDNA, Best Buy, Knock.com and more

August 13, 2018

Via: Ad Age

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national […]


Digital Media & Mobile, Media

A Big-Picture Approach To Digital Advertising

August 10, 2018

Via: Media Post

It’s hard to imagine the CMO of a CPG company or retailer eagerly requesting information on proxy metrics like click-through rates or on-target percentage for their back-to-school ads. Rather, CMOs want to understand how their advertising efforts affect overall revenue […]


Advertising Technology

3 Things to Keep in Mind While Building Out a Social Strategy

August 10, 2018

Via: Adweek

Consumers scroll through hundreds of feet of content per day in their social news feeds, not to mention the amount of content they take in from television, display media across the internet, email, out of home advertising and so on. […]


Digital Media & Mobile, Media, Television

Digital and TV Advertising Overlap

August 9, 2018

Via: Media Post

As consumer attention is increasingly split across screens, marketers are looking holistically at all touchpoints to find their audiences in the right place, at the right time. It’s not enough anymore to look at digital media and TV advertising as […]