Next Mobile Challenge: Enabling ‘Experience Transformation’

April 19, 2018

Years from now, it’s possible that really smart watchers or really, really smart glasses could replace smartphones as the linchpin of our digital lives. But, in a new report, Forrester Research says it doesn’t expect that day to come for […]

The 5 Most Effective Logical Appeals in Social Media Advertising

April 12, 2018

Via: Adweek

Ads serve a variety of purposes, including raising brand awareness, but the core measurement of a social media ad’s success is usually how persuasive it is. Ads want to persuade consumers to do something, whether that’s buying a product, calling […]

How Loyalty Marketing Can Survive in a Gen Z World

April 3, 2018

Via: Adweek

We’re going deeper into 2018, which means the predictions, trends and what’s-in-store-isms of marketers everywhere are fading in favor of actual outcomes. But there is a sleeping giant amongst us that will have an ever-increasing role in almost every facet […]

Advertising & Branding

Drudge Report’s ad broker discusses innovation – no, really! – and the brand-safety blues

April 19, 2018

Via: Ad Age

Last October when Time magazine compiled its “most influential websites of all time,” it put the Drudge Report report squarely at No. 8. Eight! The conservative political news site hovers high in the top ten list of U.S. media publishers […]

Industries, Retail

Physical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused

April 18, 2018

Via: Adweek

To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk. Early on, Daft Punk tried to convince the world that they were technology rather than humans. To prove the point, their live […]

Digital Media & Mobile, Media

Can Blockchain Solve Advertising’s Supply Chain Transparency Issues?

April 18, 2018

Via: Adweek

If you follow all the hype around blockchain, you may be led to believe the technology is the answer to all our woes. Time will tell. But in the short term, blockchain is realistically poised to address some pressing problems […]