What Is A Millennial?

December 14, 2017

6 ways IoT will make local search for SMBs scalable

November 16, 2017

In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like yesterday’s news, but, of all the technologies currently developing, it has the greatest potential for near-term changes that affect local search. While it remains murky […]

Mobile Advertising Firm Integrates Beacon Location Targeting

September 6, 2017

The idea of marketers targeting consumers based on their location is hardly new. However, the location information has been improving greatly over time, thanks in part to data from various sensors, most notably beacons. Ad campaigns now are being created […]

Advanced Video Ad Performs Better Than Pre-Roll Video Ads

July 5, 2017

Advanced video advertising offers better performance overall than standard pre-roll video ads, according to the 2017 Global Video Benchmarks Report by video marketing platform Innovid, which examined thousands of video campaigns across more than 200 global brands. The Innovid study […]

Advertising Technology

5 futuristic advertising channels and the first rule of advertising dynamics

December 13, 2017

Via: Marketing Land

The average American sees several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media.Surprisingly, this number has remained fairly constant since the end of World War II. We may see ads in different […]

Media, Television launches attention-getting analytics for TV ads

December 12, 2017

Via: Marketing Land monitors TV ads, getting regular data streams from software on 10 million Vizio TVs. The Bellevue, Washington-based company is now taking its ad monitoring a step further by releasing three analytics products to measure viewers’ attention when ads are shown. […]

Advertising & Branding

The True Costs of Ignoring Online Brand Safety

December 12, 2017

Via: Ad Age

In 2017, JPMorgan Chase and Procter & Gamble faced the brand safety crisis head-on. After its ads appeared next to offensive content, JPMorgan Chase cut the number of sites it advertised on from 400,000 to just 5,000 a month. P&G slashed its […]