When Technology Disrupts Marketing, Talent Is Next

February 23, 2018

Via: Ad Age

While many headlines focus on how technology is disrupting marketing, there’s another area that is being disrupted: Talent. Over the years, I’ve seen a growing exodus of digital-savvy talent moving from media agencies to technology companies. And now, I’m one […]

How Marketing and Advertising Are Bound to Change In 2018

January 22, 2018

Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has […]

How to Collect Marketing Data Using Social Media at Live Events

January 8, 2018

Via: Adweek

There are many benefits to marketing your products in-person, including face-to-face interactions with customers, tours and live events. But historically, the internet has had one big benefit over in-person experiences. Online, customer behaviors can be easily tracked using a variety […]

Advertising & Branding

Advertising Falls To Lowest Share Of Time Spent With Media Ever

March 15, 2018

Via: Media Post

Even as consumer time spent with media continues to expand — inching up 0.3% last year — the percentage of time consumers spend with ad-supported media continues to decline, according to the 2018 edition of an annual report tracking and […]

Advertising & Branding

Digital Advertising Trends

February 26, 2018

Via: Media Post

The digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware, presenting Industry Data and the Marin Advertising Index, representing billions of dollars of annual ad spend on the Marin platform. The […]

Business and Industrial, Industries

3 Ways Intelligent Automation Can Help Grow Your Business

February 26, 2018

Via: Entrepreneur

You can stop trying to imagine the future of A.I. because, believe it or not, the future is here. While robots aren’t yet walking our dogs or doing our grocery shopping, A.I. certainly is a growing presence in the business world. The […]