3 Reasons Why Audio Will Conquer Social Media

June 21, 2018

Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual. But what about […]

Reimagining Cannes for a transformed industry. And perhaps relocating it

June 7, 2018

Via: Ad Age

The ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our […]

10 Insanely Clever Ways These Companies Grew Their Business

May 31, 2018

Growth may be the objective of every business, but no two entrepreneurs ever go about it the same way. Growth strategies can come in endless different forms. As part of our 100 Brilliant Companies list, we captured 10 companies approaching […]

Industries, Retail

Google announces new features for retail advertisers at SMX Advanced

June 18, 2018

Via: Marketing Land

Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit Chatterjee, who leads product for Google Shopping, at SMX Advanced in Seattle last week. The announcements include features for local selling, price comparisons […]

Advertising Technology

How researching B2B influencers can deliver actionable intelligence

June 18, 2018

Via: Marketing Land

In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and analyze the influencers’ behaviors, media consumption and conversational […]

Media, Television

Should TV Content Owners Fear Fair Use?

June 15, 2018

Via: Adweek

When it comes to copyright laws, there is a grey area that many companies find confusing to navigate. “Fair use” in its most general sense is a copyright law intended to determine when unauthorized use of content infringes on the […]