What Is A Millennial?

October 18, 2017

6 ways IoT will make local search for SMBs scalable

October 11, 2017

In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like yesterday’s news, but, of all the technologies currently developing, it has the greatest potential for near-term changes that affect local search. While it remains murky […]

Mobile Advertising Firm Integrates Beacon Location Targeting

September 6, 2017

The idea of marketers targeting consumers based on their location is hardly new. However, the location information has been improving greatly over time, thanks in part to data from various sensors, most notably beacons. Ad campaigns now are being created […]

Advanced Video Ad Performs Better Than Pre-Roll Video Ads

July 5, 2017

Advanced video advertising offers better performance overall than standard pre-roll video ads, according to the 2017 Global Video Benchmarks Report by video marketing platform Innovid, which examined thousands of video campaigns across more than 200 global brands. The Innovid study […]

Advertising & Branding

5 Steps to Becoming a More Passionate, Dedicated Entrepreneur

October 17, 2017

Via: Entrepreneur

I’ve heard time and time again that anyone can become an entrepreneur. For the most part, I find this to be true. At any given time, at least one person I know is trying to start a business. Some of […]

Digital Media & Mobile, Media

What Facebook and Instagram Synergy Means for Influencer Marketing

October 16, 2017

Via: Adweek

Facebook recently made some big moves to bridge the gap between its user bases on Facebook and Instagram. Things like allowing Instagram Stories to be posted to Facebook and Facebook Canvas being used in ads for Instagram Stories are just a few ways that […]

Media, Television

Stop the Insanity: Why TV Audience Targeting Matters Right Now

October 16, 2017

Via: Ad Age

It’s often said the definition of insanity is doing the same thing over and over again, but expecting a different result. In that context, I would argue that the media business is fairly insane right now. Many examples support this […]